Goud Grafika · 2022
Biblioteche di Roma Handelsmerkidentiteit
- A' Design Award in Goud 2022 in Grafika
- CLIENT: Sistema Biblioteche di Roma
- Estimated Number of Design Views: 93,651
- Verification code 34447793AD · Verify this award
Colors
About Biblioteche di Roma Handelsmerkidentiteit
Biblioteche di Roma is 'n handelsmerkidentiteit wat geskep is vir die openbare biblioteeknetwerk van die stad Rome. Die identiteit vier die vyf-en-twintigste herdenking van die biblioteekstelsel en is bedoel om innovasie en toeganklikheid uit te druk. Die historiese logo het 'n geslote boek getoon wat op sy sy rus. Die nuwe simbool toon 'n oop boek wat ook as die eerste letter van die naam gelees kan word. Die grafiese teken is skoon en essensieel. Die identiteit word toegepas op die skryfbehoeftestelsel, digitale raakpunte, advertensies, buitelugmedia en naamborde.
About the A' Design Award in Goud
Biblioteche di Roma Handelsmerkidentiteit is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Biblioteche di Roma Handelsmerkidentiteit 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Biblioteche di Roma Handelsmerkidentiteit wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Press Kit
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions & Packaging
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Production Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Design Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Project Duration
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Operation Flow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patents
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Image Credits
- Ragu Communication
