Second Hand Life Tweedehandse Lewe by Yilin Wang

Second Hand Life Tweedehandse Lewe by Yilin Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

BronsGrafika· 2023

Second Hand Life Tweedehandse Lewe

by Yilin Wang

Client: Zhejiang Sci-Tech University

A' Design Award in Brons Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Second Hand Life Tweedehandse Lewe

Boekteks: Tweedehandse Lewe is 'n posterreeks oor die manier waarop mense gefragmenteerde inligting ontvang. Die reeks bestaan uit twintig A3-plakkate, wat gerangskik is om een hoofvisuele beeld te vorm, en word vergesel deur 'n gemonteerde en gebinde boek. Taal word omskep in visuele grafika deur middel van binêre kode, waar die simbole een en nul ook staan vir waar en onwaar in logiese bewerkings. Hierdie skakel weerspieël hoe oordeel gevorm word deur die inligting wat aanvaar word. Die plakkate en die boek vra om noukeuriger aandag aan 'n sosiale kwessie, omdat 'n gefragmenteerde beeld van inligting 'n volledige beeld kan vervang.

The Recognition

About the A' Design Award in Brons

Second Hand Life Tweedehandse Lewe is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Second Hand Life Tweedehandse Lewe 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Second Hand Life Tweedehandse Lewe bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.