Synchron Lessenaarhorlosie by Farzan Shamasblou

Synchron Lessenaarhorlosie by Farzan Shamasblou is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Huisware-ontwerp Competition Category.

BronsHuisware· 2023

Synchron Lessenaarhorlosie

by Farzan Shamasblou

Client: Pratic Studio

A' Design Award in Brons Winner in Huisware Category

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Verified Award Winner

Verify Award Status for #141766

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Synchron Lessenaarhorlosie

Synchron is 'n universele analoog horlosie wat die amptelike tyd van verskillende lande gelyktydig vertoon. Anders as digitale horlosies, vertoon hierdie lessenaarhorlosie 'n identiese beeld op alle plekke, dit wil sê, dit kontrasteer die meganiese begrip van tyd met sy arbitrêre persepsie. Die konsep gaan oor problematiese konfrontasie met tyd, en dit is geneem vanuit 'n kritiese perspektief wat die horlosie erken as 'n simbool van arbeid in die digitale era. 'n Tipe estetika in uitvoering, wat in die huidige tyd as 'n nuttelose dekoratiewe abjek beskou word, wat na verwagting voortdurend sal werk.

The Recognition

About the A' Design Award in Brons

Synchron Lessenaarhorlosie is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Synchron Lessenaarhorlosie 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Synchron Lessenaarhorlosie bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Synchron is a universal analog clock that displays the official time of 27 different countries simultaneously. Unlike digital clocks, this desk clock displays a similar situation in all time zones, ie, it contrasts the mechanical understanding of time with its arbitrary understanding. Time zones can also be customized based on the user's desired locations.
Dimensions & Packaging: Product: 90 mm x 130 mm x 80 mm
Packaging: 115 mm x 155 mm x 85 mm
Tags: world clock, analog clock, concrete clock, dst switch, desk clock
Production Technology: The frame of the clock is made of polypropylene fiber reinforced concrete fabricated by manual molding method and the discs have various models with different materials, includes aluminum and coated PVC sheet cut and engraved by CNC. This clock also uses a simple movement mechanism.
Design Challenge: The most important challenge was changing the DST status. So, there are two daylight saving and standard time sides for the hour disk. On the daylight saving time side, the time differences between the places (daylight saving time in the Northern Hemisphere) and other places have been applied.
Research: The concept of Synchron is taken from a theoretical perspective that recognizes the analog clock as a symbol of labor in the digital age. As digital displays embedded in everyday objects constantly remind us about the importance of time, analog clocks are more or less useless, and also they are decorative objects that can only be expected to work continuously. Synchron tries to answer the question of how a design focused on mechanical performance can institutionalize an anti-design approach.
Inspiration: Unconventional statement of time besides normal functionality; that is to say, Problematic confrontation with time is the main idea of this decorative clock. A type of aesthetic in performance, that in the present age is considered as an object possessing a formal and decorative perspective.
Project Duration: The design project started in November 2018 and finished in December 2019 in Tehran, IRAN.
Operation Flow: In this clock, two discs are used instead of the usual hour hands such that each of the half-lines represents the hour hand of the place whose name is engraved on the top of that line, and the small line on the small disk is the minute-hand. Some hour hands lines lead to a circle sign which indicates that, in contrast to other locations, the minute-hand of the location is a small circle on a small disk.
Image Credits: Image #1: Photographer Hamed Fakharan, 2022.
Image #2: Photographer Hamed Fakharan, 2022.
Image #3: Photographer Hamed Fakharan, 2022.
Image #4: Photographer Pegah Safa, 2022.
Image #5: Photographer Hamed Fakharan, 2022.