Gensyn Intellectual Property Logo-ontwerp by Gu Jin is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

SilwerGrafika· 2023

Gensyn Intellectual Property Logo-ontwerp

by Gu Jin

A' Design Award in Silwer Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #141853

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gensyn Intellectual Property Logo-ontwerp

Gensyn Intellectual Property is 'n logo wat geskep is vir 'n konsultasiemaatskappy in intellektuele eiendom. Die merk is abstrak ontwikkel uit die letter G, die voorletter van die maatskappynaam. Die vorm bestaan uit 'n linker- en 'n regter- abstrakte enkelaanhalingsteken, wat verwys na duidelike kommunikasie en konsultasie tussen die maatskappy en sy kliënte. Die algehele vorm herinner ook aan 'n skild, wat die beskerming van intellektuele eiendom aandui. Die buitelyn volg dié van 'n tradisionele Chinese seël. Blou word gebruik om bestendige ontwikkeling te suggereer.

The Recognition

About the A' Design Award in Silwer

Gensyn Intellectual Property Logo-ontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Gensyn Intellectual Property Logo-ontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Gensyn Intellectual Property Logo-ontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
Tags: Logo, Brand, Visual, Gensyn
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
Research: We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
Inspiration: Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
Project Duration: It took one month to complete the design in Beijing, China
Operation Flow: LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
Team Members: Gu Jin