Anlan Branding Handelsmerkidentiteit deur Haiwen Yang

Die ontwerp Anlan Branding Handelsmerkidentiteit deur Haiwen Yang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2023

Anlan Branding Handelsmerkidentiteit

deur Haiwen Yang

Kliënt: Anlan

Wenner van die A' Design Award in Yster in die Grafika-kategorie

9,732

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #141858

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Anlan Branding Handelsmerkidentiteit

Anlan Branding is 'n handelsmerkidentiteit wat geskep is vir 'n skoonheidstoestel-handelsmerk. Die identiteit is ontwerp om herkenbaar te bly oor verskillende toepassings heen. Die lettertipe het sagte, afgeronde hoeke, terwyl die algehele letterrame eenvoudig en skoon bly. 'n Blompatroon wat afgelei is van die letter A verwys na die idee van skoonheid, en 'n presiese sny in die letter A verbind tegnologie met estetika. Pers word as die hoof handelsmerkkleur gebruik. Die identiteit word toegepas op die skryfbehoeftes- en verpakkingstelsels, en riglyne ondersteun konsekwente gebruik.

Die Erkenning

Oor die A' Design Award in Yster

Anlan Branding Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Anlan Branding Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Anlan Branding Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Afmetings & Verpakking: The coordinated images were applied to all physical stationery system and package system.
Etikette: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Produksietegnologie: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Ontwerpuitdaging: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Navorsing: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspirasie: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Projekduur: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Bedryfsvloei: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patente: Shenzhen Baselab Technology Ltd.
Spanlede: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Beeldkrediete: Shenzhen Baselab Technology Ltd.