Mohanii Handelsmerkidentiteit deur Wei Sun

Die ontwerp Mohanii Handelsmerkidentiteit deur Wei Sun is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2023

Mohanii Handelsmerkidentiteit

deur Wei Sun

Kliënt: DOTONE Brand Design

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

44,332

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #142914

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Mohanii Handelsmerkidentiteit

Mohanii is 'n handelsmerkidentiteit wat geskep is vir 'n mode-etiket wat in oosterse kultuur gewortel is. Die logo is gebaseer op Latynse letters, wat aan die handelsmerk 'n eenvoudige en internasionale toon gee. Die letter M is die kernsimbool en verwys na ink, wat die merk aan Chinese kalligrafie koppel. Serif-vorms en kontoerlyne word gekombineer en herinterpreteer. Die letters M en H word beklemtoon, terwyl die ander letters verklein word, sodat visuele lae gevorm word. Die simbool kan herhaal, uitmekaar gebreek en hersaamgestel word, en dit kan op enige medium toegepas word.

Die Erkenning

Oor die A' Design Award in Silwer

Mohanii Handelsmerkidentiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Mohanii Handelsmerkidentiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Mohanii Handelsmerkidentiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Afmetings & Verpakking: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Etikette: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Produksietegnologie: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Ontwerpuitdaging: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Navorsing: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspirasie: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Projekduur: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Bedryfsvloei: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patente: All copyrights DOTONE Brand Design,2020
Beeldkrediete: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020