Tongming Vision Correction Logo by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

SilwerGrafika· 2023

Tongming Vision Correction Logo

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

A' Design Award in Silwer Winner in Grafika Category

38,488

Verified Award Winner

Verify Award Status for #144198

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongming Vision Correction Logo

Tongming Visiekorreksie is 'n logo wat geskep is vir 'n visiekorreksiesentrum vir jongmense en kinders. Die naam Tongming beteken pupil en helder, daarom word die pupil as die hoofontwerpelement gebruik. Drie pupille met verskillende grade van helderheid word in 'n volgorde gerangskik wat die korreksieproses van wasig tot helder toon. Die logo word toegepas op besigheidskaartjies, notaboeke en plakkate. Die besigheidskaartjies en die informele stel word op spesiale papier gedruk, terwyl die plakkate buitelug-fotografiese materiale gebruik.

The Recognition

About the A' Design Award in Silwer

Tongming Vision Correction Logo is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Tongming Vision Correction Logo 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Tongming Vision Correction Logo is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging: Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags: Logo design, business card design, memo design, poster design, website design, etc
Production Technology: The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge: To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research: The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration: Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration: The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow: The project took half a month to complete.
Team Members: Kuaiyu Tang