Super Ego Digitale Kuns deur Kutuko Studio

Die ontwerp Super Ego Digitale Kuns deur Kutuko Studio is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Silwer in die Rekenaargrafika, 3D-Modellering, Teksturering en Rendering Ontwerp-kompetisiekategorie.

SilwerRekenaargrafika· 2023

Super Ego Digitale Kuns

deur Kutuko Studio

Kliënt: Kutuko Studio SL

Wenner van die A' Design Award in Silwer in die Rekenaargrafika-kategorie

63,031

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #144876

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Super Ego Digitale Kuns

Super Ego, 'n kunsprojek wat verbruikerskultuur en die impak van sosiale media op mense satiriseer. Die projek is daarop gemik om die kunsmatige voeding van mense se ego's te kritiseer deur laaiks en volgers op sosiale media-platforms soos Instagram. Dit wou 'n metaforiese voorstelling van die samelewing se nuwe superhelde skep, wie se lewens draai om meer laaiks en volgelinge te kry. Die projek fokus op Instagram, waar elke beeld wat aanlyn geplaas word as 'n vertoonvenster vertoon word om die aandag van gebruikers te vang.

Die Erkenning

Oor die A' Design Award in Silwer

Super Ego Digitale Kuns is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Super Ego Digitale Kuns 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Super Ego Digitale Kuns is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Afmetings & Verpakking: 4960X7015 Pixeles, Tiff RGB
Etikette: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Produksietegnologie: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Ontwerpuitdaging: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Navorsing: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspirasie: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Projekduur: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Bedryfsvloei: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patente: Kutuko Studio SL
Spanlede: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Beeldkrediete: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain