Funaging Bejaarde-Vriendelike Klasregistrasie deur Ting-Han Chen

Die ontwerp Funaging Bejaarde-Vriendelike Klasregistrasie deur Ting-Han Chen is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Yster in die Meta-, Strategiese en Diensontwerp-kompetisiekategorie.

YsterDiens· 2023

Funaging Bejaarde-Vriendelike Klasregistrasie

deur Ting-Han Chen

Kliënt: Play Design Lab

Wenner van die A' Design Award in Yster in die Diens-kategorie

85,018

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #145605

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Funaging Bejaarde-Vriendelike Klasregistrasie

FunAging is 'n opvoedkundige diens wat slimfoontoepassingklasse bied om bejaardes te ondersteun en te bemagtig. Die klasinligting word met bejaardes gedeel deur Line, 'n gewilde sosiale toepassing onder ouer individue in Taiwan. Baie bejaardes staar egter uitdagings in die gesig wanneer hulle probeer om vir klasse op Line te registreer, omdat die koppelvlak nie vir hulle gebruikersvriendelik is nie. Om hierdie kwessie aan te spreek, gebruik hierdie projek seniorgesentreerde diensontwerpdenke om die klasregistrasieproses te verbeter. Deur 'n deeglike ontwerpdiagnose uit te voer, identifiseer en spreek ons die gebruikerservaring (UX)-kwessies aan.

Die Erkenning

Oor die A' Design Award in Yster

Funaging Bejaarde-Vriendelike Klasregistrasie is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Funaging Bejaarde-Vriendelike Klasregistrasie 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Funaging Bejaarde-Vriendelike Klasregistrasie word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Afmetings & Verpakking: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Etikette: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Produksietegnologie: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Ontwerpuitdaging: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Navorsing: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Inspirasie: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Projekduur: The project started in June 2022 and finished in Dec 2022 in Taipei.
Bedryfsvloei: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.