Gamma Privaatbank by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Luukse Ontwerp Competition Category.

BronsLuuks· 2023

Gamma Privaatbank

by Victor Weiss

Client: Victor Weiss

A' Design Award in Brons Winner in Luuks Category

52,089

Verified Award Winner

Verify Award Status for #147498

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Colors

The Design

About Gamma Privaatbank

Gamma is 'n privaatbank wat ontwerp is as 'n slegs-op-uitnodiging-klub vir welvaartbestuur. Lidmaatskap word toegestaan deur middel van 'n deeglike metodologie en evaluering van bates. Die ontwerp respekteer die klassieke kenmerke van 'n antieke bank en voeg moderne fasiliteite by. Die werk sluit naamgewing, handelsmerkstrategie, visuele identiteit, produkontwikkeling, argitektuur en grafiese ontwerp in. Elke nuwe lid ontvang 'n kenmerkende pakket met 'n goue munt wat toegang tot die Gamma-klub verleen, 'n boks sigare en 'n rodiumpen. Die doel is om menslike interaksie in 'n digitale samelewing te bewaar.

The Recognition

About the A' Design Award in Brons

Gamma Privaatbank is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Gamma Privaatbank 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Gamma Privaatbank bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release