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Pattern Play Speelkaarte, Kalender deur Topys - Huimeng Li

Die ontwerp Pattern Play Speelkaarte, Kalender deur Topys - Huimeng Li is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.


BronsGrafika· 2023

Pattern Play Speelkaarte, Kalender

deur Topys - Huimeng Li

Kliënt: Topys

Wenner van die A' Design Award in Brons in die Grafika-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #148121

Kleure

Die Ontwerp

Oor Pattern Play Speelkaarte, Kalender

Pattern Play is 'n stel speelkaarte en 'n kalender wat ontwerp is om kleur in die daaglikse lewe te bring. Die speelkaarte bevat 54 unieke illustrasies in plaas van standaard sportsoorte. Die pop-kaarte is geïnspireer deur kaleidoskope, terwyl die nommerkaarte onreëlmatige patrone en vorms toon. Die kaarte word gedruk op 310 gsm waterdigte swart-kern-papier met 'n mat afwerking en afgeronde hoeke. Die kalender vergroot 12 van die kunswerke op 250 gsm spesialiteitspapier met 'n afskeurlyn, sodat elke bladsy ook as 'n plakkaat gebruik kan word. Die ontwerp is daarop gemik om positiwiteit by gewone dae te voeg.

Die Erkenning

Oor die A' Design Award in Brons

Pattern Play Speelkaarte, Kalender is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Pattern Play Speelkaarte, Kalender 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Pattern Play Speelkaarte, Kalender bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe
Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
Afmetings & Verpakking
Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm
Etikette
product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
Produksietegnologie
'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
Ontwerpuitdaging
The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
Navorsing
As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
Inspirasie
People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
Projekduur
It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
Bedryfsvloei
Daily recreational activity and home decoration
Spanlede
Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie
Beeldkrediete
IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.

Video Credits:
Motion Graphics by Huimeng Li.

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