Die ontwerp Oil Street Art Space Visuele Identiteit deur Kimhung Choi and Thomas Siu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.
BronsGrafika· 2023
Oil Street Art Space Visuele Identiteit
deur Kimhung Choi and Thomas Siu
Kliënt: Kimhung Design
Wenner van die A' Design Award in Brons in die Grafika-kategorie
Geverifieerde Toekenningswenner
Verifieer Toekenningsstatus vir #148151Die Ontwerp
Oor Oil Street Art Space Visuele Identiteit
Oi is die visuele identiteit van Oil Street Art Space, 'n openbare ontspannings- en kultuurruimte in Hongkong. Die terrein beslaan die voormalige klubhuis van 'n jagklub en sluit 'n Graad II-historiese rooibaksteengebou met 'n dakpanne-dak en 'n buitelugarea van meer as 3000 vierkante meter in. Die naam vervang die letter L met 'n uitroepteken, wat aandag vra en na die ligging verwys. Die logovorm beeld die daad van hardop uitroep uit. Groen is die identiteitskleur, wat 'n oase vir die kunste binne die stad voorstel. Die identiteit word toegepas op omgewingsgrafika en gedrukte items.
Die Erkenning
Oor die A' Design Award in Brons
Oil Street Art Space Visuele Identiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Oil Street Art Space Visuele Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Oil Street Art Space Visuele Identiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Agter die Ontwerp
Persstel
Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.
- Unieke Eienskappe
- “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
- Afmetings & Verpakking
- Various dimensions according to the visual identity application from buntings to pinned badges
- Etikette
- Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
- Produksietegnologie
- The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
- Navorsing
- Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
- Inspirasie
- The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
- Projekduur
- May 2022, The Hong Kong SAR
- Bedryfsvloei
- The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
- Spanlede
- Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu
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