Mei Tao Wan Korporatiewe Identiteit by Chen Zilong

Mei Tao Wan Korporatiewe Identiteit by Chen Zilong is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

BronsGrafika· 2023

Mei Tao Wan Korporatiewe Identiteit

by Chen Zilong

Client: Communication University of Zhejiang

A' Design Award in Brons Winner in Grafika Category

10,605

Verified Award Winner

Verify Award Status for #148826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mei Tao Wan Korporatiewe Identiteit

Mei Tao Wan is 'n korporatiewe identiteit geskep vir 'n kulturele en kreatiewe bedryfspark in Foshan, Guangdong-provinsie. Die logo is gebaseer op die letter M, die voorletter van die woord skoonheid, en op die trapsgewyse argitektuur van die park. 'n Verlengde vorm herroep die keramiek-skoorstene van die plaaslike pottebakkersbedryf. Die huisvorm verteenwoordig 'n oop en internasionale kunsruimte. Die oorvleuelende struktuur verwys na die bymekaarkom van talent. Die identiteit word toegepas op besigheidskaartjies, stofsakke en plakkate, voorberei deur rekenaar en gedruk vir gebruik.

The Recognition

About the A' Design Award in Brons

Mei Tao Wan Korporatiewe Identiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Mei Tao Wan Korporatiewe Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Mei Tao Wan Korporatiewe Identiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang