Silwer Grafika · 2023

Animated Koopmans Logo Korporatiewe Identiteit

by Ruud Winder - Rebrandt

A' Design Award in Silwer 2023 in Grafika
CLIENT: Rebrandt
Estimated Number of Design Views: 42,547
Verification code B4AD766079 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Animated Koopmans Logo Korporatiewe Identiteit

Koopmans het Rebrandt gevra om die omvang van die reeks duideliker te kommunikeer. Die woord "drukwinkel" verteenwoordig nie meer wat hulle doen nie. Hierdie nuwe identiteit is dus nie net 'n esteties aantreklike ontwerptaal nie, maar ook 'n strategiese bemarkingsinstrument wat die wye reeks produkte wat hulle kan bied, kommunikeer. Ruud Winder, hoof van ontwerp by Rebrandt, wou hê dat die dinamiese werkshouding van die organisasie in die ontwerpe weerspieël word. Die beweging kontrasteer met die veronderstelde stilte van 'n drukmaatskappy, juis daardie omvang moes beklemtoon word.

About the A' Design Award in Silwer

Animated Koopmans Logo Korporatiewe Identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Animated Koopmans Logo Korporatiewe Identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Animated Koopmans Logo Korporatiewe Identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Press Kit

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Image Credits: Ruud Winder - Rebrandt 2022