Die ontwerp Pattern Geskenkverpakkingspapier deur Gao He is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.
YsterGrafika· 2023
Pattern Geskenkverpakkingspapier
deur Gao He
Kliënt: Creative Design Studio of Anshan Normal University
Wenner van die A' Design Award in Yster in die Grafika-kategorie
Geverifieerde Toekenningswenner
Verifieer Toekenningsstatus vir #149312Die Ontwerp
Oor Pattern Geskenkverpakkingspapier
Patroon is 'n geskenkverpakkingspapier-ontwerp gebaseer op tradisionele Chinese motiewe. Abstrakte grafika, geneem uit vlam-, vis- en vlermuisvorme, word gekombineer om die kop van 'n draak te vorm. Die drakemotief word herhaal met vertikale en horisontale blokke om 'n deurlopende patroon te vorm. Die papier word met vierkleurdruk op hoëdigtheid spesiale papier vervaardig. Die ontwerp word ook toegepas op produkverpakking, gedrukte promosiemateriaal en kartonontwerp. Die doel is om tradisionele Chinese estetika met moderne ontwerp te verenig.
Die Erkenning
Oor die A' Design Award in Yster
Pattern Geskenkverpakkingspapier is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Pattern Geskenkverpakkingspapier 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Pattern Geskenkverpakkingspapier word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Agter die Ontwerp
Persstel
Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.
- Unieke Eienskappe
- The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
- Afmetings & Verpakking
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
- Etikette
- Pattern, Paper, Gift, Packaging, Product, Graphic design
- Produksietegnologie
- The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
- Ontwerpuitdaging
- The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
- Navorsing
- The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
- Inspirasie
- Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
- Projekduur
- The project starts in October 2022 and ends in December 2022 in Shenyang, China
- Bedryfsvloei
- In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
- Beeldkrediete
- Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.
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