Sonder Moments Kaalooog 3D-kuns by Flint Walk

Sonder Moments Kaalooog 3D-kuns by Flint Walk is a highly esteemed winner of the very prestigious 2023 A' Design Award in Yster in Rekenaargrafika, 3D-Modellering, Teksturering en Rendering Ontwerp Competition Category.

YsterRekenaargrafika· 2023

Sonder Moments Kaalooog 3D-kuns

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

A' Design Award in Yster Winner in Rekenaargrafika Category

29,029

Verified Award Winner

Verify Award Status for #149940

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sonder Moments Kaalooog 3D-kuns

Sonder Moments is 'n kaalooog 3D-openbare kunswerk wat op 'n digitale advertensiebord in die sentrale gebied van Chengdu, China, vertoon word. Die kunswerk toon 'n kolossale figuur wat met rekenaargrafika en kaalooog 3D-tegnologie geskep is. Elemente van blomme, albasters en glas word gekombineer met partikeleffekte op meteoriete. Die stuk word op 'n LED-skerm met 8K-resolusie en 'n oppervlak van 888 vierkante meter vertoon. Die groot skaal skep 'n sterk visuele impak. Die kolossale figuur verteenwoordig selfbewussyn en die krag van individue.

The Recognition

About the A' Design Award in Yster

Sonder Moments Kaalooog 3D-kuns is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Sonder Moments Kaalooog 3D-kuns 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Sonder Moments Kaalooog 3D-kuns word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.