Sparrow Branding Korporatiewe Identiteit by Hiroshi Kurisaki

Sparrow Branding Korporatiewe Identiteit by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

BronsGrafika· 2023

Sparrow Branding Korporatiewe Identiteit

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award in Brons Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #150366

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparrow Branding Korporatiewe Identiteit

Sparrow Branding is 'n korporatiewe identiteit geskep vir 'n Tokio-gebaseerde advertensieproduksiemaatskappy wat in 2020 gestig is. Die identiteit dek die logo, die hoofvisuele materiaal en die skryfbehoeftes. 'n Mossie, die oorsprong van die maatskappy se naam, word saam met 'n denneboom as simboolboom getoon. Die konsep kom van 'n verhaal waarin 'n denneboom 'n mossie teen alle gevaar beskerm. Werklike denneboomtakke, gerangskik deur 'n blomskikkunstenaar, en 'n realistiese mossie-model is gefotografeer in plaas daarvan om rekenaargrafika te gebruik. Die visuele toon is sterk en ernstig eerder as oulik.

The Recognition

About the A' Design Award in Brons

Sparrow Branding Korporatiewe Identiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Sparrow Branding Korporatiewe Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Sparrow Branding Korporatiewe Identiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.