Nunn Bush 3D-Produkanimasie by Mateus Morgan

Nunn Bush 3D-Produkanimasie by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silwer in Rolprent-, Video- en Animasie-ontwerp Competition Category.

SilwerRolprent· 2023

Nunn Bush 3D-Produkanimasie

by Mateus Morgan

Client: Morgan Studio

A' Design Award in Silwer Winner in Rolprent Category

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Verified Award Winner
Verify Award Status for #150585

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nunn Bush 3D-Produkanimasie

Die projek is gemaak om al die kenmerke van die produk op 'n prettige manier te wys deur leersaam te wees, maar sonder om irriterend te wees. Die doel was om die konstruksie van die skoen te wys. Die inspirasie het gekom deur die navorsing oor elemente wat die produk kan verteenwoordig, soos die natuur met al die kleure en buie. Die skoen is gemodelleer deur gebruik te maak van foto's as verwysing en harde oppervlak 3D modellering tegnieke. Vir modellering het ontwerpers die sagteware C4D gebruik. Al die teksture is gemaak met leertekstuur en 'n paar Photoshop-borsels. Vray is gebruik vir die weergawe en Houdini vir Simulasies.

The Recognition

About the A' Design Award in Silwer

Nunn Bush 3D-Produkanimasie is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Nunn Bush 3D-Produkanimasie 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Nunn Bush 3D-Produkanimasie is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration: 2 months
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca