Ranger Visuele Identiteit by Zhang Weiwei

Ranger Visuele Identiteit by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2023

Ranger Visuele Identiteit

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

A' Design Award in Yster Winner in Grafika Category

12,000

Verified Award Winner

Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Visuele Identiteit

Ranger is 'n visuele identiteit geskep vir 'n hotel wat jong reisigers bedien. Die identiteit vergelyk elke gas met 'n ranger, 'n karakter bekend uit fantasieverhale. 'n Ranger-masker word as die vernaamste kreatiewe element gebruik, en 'n reeks ranger-uitrustingsimbole word daarvan afgelei. Die simbole word toegepas op kantoorbenodigdhede en hotelbenodigdhede in standaardgroottes, en word ook gebruik vir items wat gaste uitnooi om te kommunikeer. Die logo word met lasersfoelie-stempeling gedruk, sodat die oppervlak 'n wisselende glans toon wanneer dit uit verskillende hoeke bekyk word.

The Recognition

About the A' Design Award in Yster

Ranger Visuele Identiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Ranger Visuele Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Ranger Visuele Identiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.