Brons Grafika · 2023
Inspiration Season Plakkaat
by Chunyang Wang and Qianqian Yao
- A' Design Award in Brons 2023 in Grafika
- CLIENT: Hangzhou Loft49
- Estimated Number of Design Views: 10,501
- Verification code FF9FC3E764 · Verify this award
Colors
About Inspiration Season Plakkaat
Boek Teks: Inspirasieseisoen is die hoofvisuele ontwerp vir 'n ontwerpforum wat by 'n stedelike kreatiewe park in Hangzhou gehou is. Die park is omskep uit 'n voormalige chemiese veselfabriek, en blou wolgaring is gekies om die verlede en die hede van die geboue te verbind. Die statiese plakkaat meet 841 by 594 millimeter, terwyl die bewegende plakkaat tien sekondes lank in 'n vertikale formaat duur. Werklike hangende wol is in 4K met 'n kamera en glyrails gefilm, en toe geredigeer, kleur gegradeer en saamgestel. Die bewing van die garing druk die oomblik van inspirasie uit.
About the A' Design Award in Brons
Inspiration Season Plakkaat is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Inspiration Season Plakkaat 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Inspiration Season Plakkaat bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Press Kit
- Unique Properties
- “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
- Dimensions & Packaging
- Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
- Tags
- Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
- Production Technology
- 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
- Design Challenge
- The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
- Research
- Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
- Inspiration
- Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
- Project Duration
- Created in Hangzhou China in August 2022
- Operation Flow
- The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
