Jelenew Kortmou-fietsrytrui by Jelenew Incorporated

Jelenew Kortmou-fietsrytrui by Jelenew Incorporated is a highly esteemed winner of the very prestigious 2024 A' Design Award in Silwer in Sportgoedere, Fiksheid en Ontspanningstoerusting Ontwerp Competition Category.

SilwerSportgoedere· 2024

Jelenew Kortmou-fietsrytrui

by Jelenew Incorporated

Client: Jelenew Incorporated

A' Design Award in Silwer Winner in Sportgoedere Category

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Verified Award Winner

Verify Award Status for #152798

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jelenew Kortmou-fietsrytrui

Jelenew is 'n kortmou-fietsrytrui wat vir vroulike fietsryers ontwerp is. Die trui is gemaak van 'n tegniese materiaal met aërodinamiese strepe, wat parallelle lugvloei in kanale herlei en weerstand verminder. Die materiaal meng 85 persent nylon met 15 persent poliuretaanvesel en weeg 115 gram per vierkante meter, sodat die voltooide trui 125 gram weeg. Pro-passnit word by die bors, middel en rug toegepas om by vroulike liggaamsvorms te pas en om gemete kompressie aan die spiere te gee. 'n Reflekterende logo op die rug help sigbaarheid in swak lig.

The Recognition

About the A' Design Award in Silwer

Jelenew Kortmou-fietsrytrui is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Jelenew Kortmou-fietsrytrui 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Jelenew Kortmou-fietsrytrui is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This functional cycling jersey specially designed for female cyclists strikes a balance between athletic performance and stylish design. Giving full consideration to aerodynamics, it adopts the technical fabric with aero stripes to dissipate air and create the optimal aerodynamic surface, so as to minimize drag. Ergonomic advanced customization techniques improve the fit of the garment to adapt to the female-specific physiology, and offer a comfortable wearing experience.
Dimensions & Packaging: 10*600*540mm
Tags: female short sleeve cycling jersey, technical fabric with aero stripes, advanced customization techniques, 4D tailored fitted design, environmentally friendly materials
Production Technology: fabric made of 85 percent nylon and 15 percent polyurethane fiber, technical fabric with aero stripes, pro fit cutting technology, COATS sewing thread
Design Challenge: The challenge of the product design is how to strike a balance between stylish design and athletic performance. The design team innovatively used the technical fabric with aero stripes, and introduced advanced customization techniques to realize a good user experience and visual pleasure. The product reshapes the way female cyclists view professional cycling jerseys, inspiring more women to embrace the joy of cycling.
Research: Cycling, as a green and healthy activity, has rapidly caught the attention of people. However, although more women have embraced cycling, their clothing preferences often go unaddressed. Beyond the basics of comfort, breathability, and athletic performance, female cyclists place a greater emphasis on the aesthetic appeal of cycling jerseys. Therefore, integrating these expectations into design will be a pivotal strategy for cycling jersey brands to gain a competitive edge in the market.
Inspiration: The jersey draws inspiration from aerodynamics. Air flows in parallel streams, resulting in drag on cyclists. Therefore, this product is designed to optimize the overall aerodynamics from fabric to cut. The striped texture of the fabric redirects parallel wind, creating air channels to minimize drag, while the 4D tailored fitted shoulder and neckline further decreases drag to greatly reduce physical exertion.
Project Duration: The design and development of this project started in Paris, France, in September 1st, 2023. It was introduced to the market in August 1st, 2023.
Operation Flow: The ultralight fabric of 115g per square meter reduces the jersey to 125g to offer an agile experience. The breathable fabric facilitates perspiration to keep users fry and comfortable. Pro fit cutting technology used in key areas like the chest, waist and back ensures a perfect fit to muscles and provides proper compression to different muscle groups, alleviating muscle fatigue, lactic acid buildup and post-exercise discomfort. The reflective logo on the back safeguards cyclists in low light.