Ecohiny Merkbou deur Cansu Dagbagli Ferreira

Die ontwerp Ecohiny Merkbou deur Cansu Dagbagli Ferreira is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2024

Ecohiny Merkbou

deur Cansu Dagbagli Ferreira

Kliënt: Cansu Dagbagli Ferreira

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

104,097

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #152882

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Ecohiny Merkbou

Kan 'n toiletpapiermerk cool en pret wees? EcoHiny is 100% organiese bamboes, FSC-gesertifiseer en so eko-vriendelik as moontlik. Die merksimbool is 'n perske, kleur- en lettertipe-keuses weerspieël die prettige, natuurlike en sagte aard van die produk. Die doel was om die merk van ander in die mark te onderskei deur 'n unieke kleurpalet te gebruik. Diep blouerige groen tint, gepaar met perske, gee 'n speelse persoonlikheid en dra ook 'n gevoel van eko-vriendelikheid en volhoubaarheid oor. Hierdie ontwerpkeuses kommunikeer onmiddellik met die teiken klantegroep en skep 'n band tussen die merk en die kliënt.

Die Erkenning

Oor die A' Design Award in Silwer

Ecohiny Merkbou is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Ecohiny Merkbou 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Ecohiny Merkbou is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Afmetings & Verpakking: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Etikette: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Produksietegnologie: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Ontwerpuitdaging: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Navorsing: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspirasie: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Projekduur: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Bedryfsvloei: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.