Taishun Design Competition Gebeurtenis Visuele Identiteit by Zhejiang Gongshang University

Taishun Design Competition Gebeurtenis Visuele Identiteit by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

SilwerGrafika· 2024

Taishun Design Competition Gebeurtenis Visuele Identiteit

by Zhejiang Gongshang University

Client: Taishun County People's Government

A' Design Award in Silwer Winner in Grafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Taishun Design Competition Gebeurtenis Visuele Identiteit

Taishun Ontwerpkompetisie is 'n visuele identiteit wat geskep is vir 'n kulturele en kreatiewe ontwerpkompetisie wat in Taishun-distrik gehou is. Die ontwerp is geïnspireer deur Dingbu, 'n klip-trapbrug wat plaaslike mense gebruik om die talle riviere van die gebied oor te steek. Verskeie stelle verlengde driedimensionele lyne vorm die komposisie en dra visuele simbole van Taishun, soos berge, brûe en drakedanse. 'n Gradiënt van groen na wit weerspieël die kleure van die stad. Die identiteit bied 'n moderne beeld van Taishun en beoog om studente en ontwerpers te lok.

The Recognition

About the A' Design Award in Silwer

Taishun Design Competition Gebeurtenis Visuele Identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Taishun Design Competition Gebeurtenis Visuele Identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Taishun Design Competition Gebeurtenis Visuele Identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The composition is formed by several sets of extended 3D lines, and it incorporates the visual symbols of Taishun, such as mountains, bridges and dragon dances. These symbols are vividly merged into the lines, creating a brand-new landscape painting of Taishun. We aim to attract attention from college students and designers through this design, and encourage them to participate in the competition. We hope that our design can transform this competition into a locally iconic cultural event.
Tags: Main Vision， Cultural and Creative Design， Design Competition， Event Visuals
Production Technology: Taishun County is a beautiful city characterized by its mountains and rivers. It also has numerous architectural relics and intangible cultural heritage. In terms of color, the gradient from green to white conveys the inherent color impression of the city This design takes into account the aesthetic needs of young people, employing forms of expression and material usage that are popular among them. This ensures that visitors are provided with a satisfying visual experience.
Design Challenge: Chinese cities often have a long history and rich cultural heritage, but these culture still can’t satisfied the standard of modern aesthetic standards. One of the key objectives of this design project is to showcase the historical and cultural elements of Taishun City through modern techniques. The combination of graphic designs with 3D renderings represents a novel visual experiment in communicating the essence of Taishun city.
Research: This visual design has attracted great attention from college students. The competition received over a thousand entries from all over the country. The outstanding works from the competition were also exhibited. Additionally, several design works that serve the local community have signed cooperation agreements with local enterprises. The 2022 competition received attention from multiple media and greatly enhancing the social influence of Taishun's cultural.
Inspiration: This artwork is inspired by the unique bridge in Taishun called "Dingbu." Taishun is a city with numerous rivers. Local people pave a stone bridge called "Dingbu" to cross the rivers. "Dingbu" has become a unique way of transportation in Taishun. The lines composed of "Dingbu" symbolize the connection between Taishun and the outside world, as well as the connection between tradition and the future. The design with a strong visual impact concept also satisfies aesthetic needs of young people.
Project Duration: The project started its design phase in April 2022, was completed in September 2022, and officially launched in October 2022.
Team Members: Designer: Kan Zhao