Tiantai Huangcha Handelsmerkidentiteit deur Zhejiang Gongshang University

Die ontwerp Tiantai Huangcha Handelsmerkidentiteit deur Zhejiang Gongshang University is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2025

Tiantai Huangcha Handelsmerkidentiteit

deur Zhejiang Gongshang University

Kliënt: 天台县人民政府

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

87,312

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #152976

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Tiantai Huangcha Handelsmerkidentiteit

Tiantai Huangcha is 'n handelsmerkidentiteit en verpakkingsontwerp wat geskep is vir 'n streeksgebonde geel tee. Die logo kombineer kol- en blaarvorms in 'n eenvoudige grafiese taal. Een sirkel simboliseer die essensie van tee. Twee sirkels druk die interaksie tussen mense en die natuur uit. Drie sirkels verteenwoordig vriende wat om 'n tafel sit om tee te deel. 'n Teelotus-grafika daaronder eggo die drie kolle en voltooi die embleem. Die verpakking gebruik mat keramiek met metaalhandvatsels, en die vorm van die teehouer volg die vorm van die logo.

Die Erkenning

Oor die A' Design Award in Silwer

Tiantai Huangcha Handelsmerkidentiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Tiantai Huangcha Handelsmerkidentiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Tiantai Huangcha Handelsmerkidentiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
Afmetings & Verpakking: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
Etikette: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
Produksietegnologie: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
Ontwerpuitdaging: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
Navorsing: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
Inspirasie: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
Projekduur: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
Bedryfsvloei: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
Spanlede: Designer：Kan Zhao
Beeldkrediete: Designer：Kan Zhao