Die ontwerp Wudang Mountain Visuele Identiteit, Illustrasie deur Yao Wu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Kulturele Erfenis en Kultuurbedryf Ontwerp-kompetisiekategorie.
BronsKulturele Erfenis· 2024
Wudang Mountain Visuele Identiteit, Illustrasie
deur Yao Wu
Kliënt: Beijing Wuyao Cultural and Creative Co. Ltd.
Wenner van die A' Design Award in Brons in die Kulturele Erfenis-kategorie
Geverifieerde Toekenningswenner
Verifieer Toekenningsstatus vir #154186Die Ontwerp
Oor Wudang Mountain Visuele Identiteit, Illustrasie
Wudang-berg is 'n visuele identiteit- en illustrasieprojek wat geskep is vir die Wudang-berg Wêrelderfenisterrein in China. Die projek sluit drie illustrasies, drie logo-ontwerpe, verpakking, patrone gebaseer op Wudang-mitologie en plaaslike diere, en die binneruim-ontwerp van 'n vlagskipwinkel in. Die hooflogo gebruik 'n komplekse vorm om die geskiedenis en erns van die terrein te weerspieël, terwyl die kommersiële subhandelsmerk skoon lyne gebruik. Die verpakkingsboks meet 18 by 18 sentimeter en kombineer reliëfdruk, warmstempeling en ultravioletbedekking, sodat besonderhede gesien en gevoel kan word.
Die Erkenning
Oor die A' Design Award in Brons
Wudang Mountain Visuele Identiteit, Illustrasie is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Wudang Mountain Visuele Identiteit, Illustrasie 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Wudang Mountain Visuele Identiteit, Illustrasie bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Agter die Ontwerp
Persstel
Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.
- Unieke Eienskappe
- This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
- Afmetings & Verpakking
- The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
- Etikette
- Illustration, Wudang, Visual design, Cultural heritage design,
- Produksietegnologie
- In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
- Ontwerpuitdaging
- Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
- Navorsing
- Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
- Inspirasie
- Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China. - Projekduur
- The project started in Beijing in July 2023 and ended in December 2023
- Bedryfsvloei
- Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
- Spanlede
- Original designer:Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue
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