Wayang Golek Posterreeks by Mengyao Guo is a highly esteemed winner of the very prestigious 2024 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2024

Wayang Golek Posterreeks

by Mengyao Guo

Client: Mengyao Guo

A' Design Award in Yster Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #154256

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wayang Golek Posterreeks

Wayang Golek is 'n grafiese posterreeks gebaseer op die tradisionele Indonesiese poppeteater met dieselfde naam. Die reeks bied die poppe aan deur middel van vurige kleure, ingewikkelde patrone en sterk tipografie wat uit Indonesiese kuns geput word. Die illustrasies is as vektorgrafika in Adobe Illustrator geskep, met gebruik van kleurblokkering vir lewendige tinte en fyn patroonwerk vir die motiewe. Die digitale formaat maak dit moontlik dat die kunswerk sonder kwaliteitverlies verskaal en oor skerms gedeel kan word. Die doel is om belangstelling in Wayang Golek onder jonger gehore te laat herleef.

The Recognition

About the A' Design Award in Yster

Wayang Golek Posterreeks is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Wayang Golek Posterreeks 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Wayang Golek Posterreeks word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The "Wayang Golek" project uniquely blends traditional Wayang Golek puppets with modern design. It employs vibrant colors, intricate patterns, and robust typography, reflecting the richness of Indonesian art. The series aims to rekindle appreciation for this cultural gem, especially among younger audiences, offering an innovative, contemporary approach to preserving and promoting traditional art forms.
Dimensions & Packaging: As digital creations, the "Wayang Golek" series offers scale, color adjustments, and design modification flexibility. Using Adobe Illustrator, a vector-based program, ensures high-resolution output for any size without losing quality. The color mode used was RGB. It can be easily converted to other color modes for digital screen displays. The files were saved in .ai format for easy editing and exported in .pdf and .jpeg formats for universal accessibility.
Tags: Wayang Golek, Cultural Communication, Graphic Poster, West Java, Adobe Illustrator
Production Technology: The "Wayang Golek" project utilized Adobe Illustrator for precision and control in crafting vector graphics, including color blocking to capture vibrant hues and detailed pattern design for intricate motifs. The strong typographical elements were carefully chosen. The design process was iterative, involving several rounds of feedback and refinement to preserve the puppet's unique attributes while encapsulating the cultural richness of traditional Indonesian art.
Design Challenge: The most challenging part of the "Wayang Golek" project was merging traditional Indonesian art with contemporary graphic design while maintaining cultural integrity. Balancing the historical and social perspectives of Wayang Golek with modern aesthetics required careful research and thoughtful design choices. Externally, ensuring the designs could be produced in various formats without losing quality was a technological challenge. However, using Adobe Illustrator allowed this versatility, providing the designs maintained their vibrancy and detail across platforms.
Research: Cultural and design research was conducted for the "Wayang Golek" series. The objective was to understand Wayang Golek's historical and cultural significance and how to translate these elements into modern graphic design. The methodology involved a literature review, a visual analysis of traditional Indonesian art, and a study of Wayang Golek's performances. Adobe Illustrator was the primary tool used for design creation. The designs were shared with a test audience, which included young Indonesian and international viewers, to gauge response. The positive feedback affirmed the project's success in making Wayang Golek more relatable to a modern audience. This approach could inspire similar projects, bridging the gap between traditional art forms and contemporary design.
Inspiration: The "Wayang Golek" project finds its inspiration in the historic art of Wayang Golek, a traditional Indonesian puppet theater. The project draws from the vibrancy and intricacy of Indonesian art, reflected in the designs' bold colors, complex patterns, and robust typography. It's driven by the mission to revive appreciation for this cultural gem among younger generations.
Project Duration: The project started and finished in the summer of 2022 and was exhibited in 2022 West Java.
Operation Flow: The "Wayang Golek" series, as digital artwork, is interacted with primarily visually. Viewers can explore the vibrant color palette, intricate patterns, and strong typography that echo traditional Indonesian art. While rooted in tradition, the designs are presented in a contemporary style, making them relatable to a modern audience. This fusion of old and new enhances viewer engagement, fostering an appreciation for Wayang Golek. The digital format also ensures easy sharing and display across various platforms and devices, improving accessibility and interaction.
Image Credits: Image #1: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #2: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #3: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #4: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.