Unicorn Rebrand Visuele Identiteit deur Yating Liu

Die ontwerp Unicorn Rebrand Visuele Identiteit deur Yating Liu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2024

Unicorn Rebrand Visuele Identiteit

deur Yating Liu

Kliënt: Yating Liu

Wenner van die A' Design Award in Yster in die Grafika-kategorie

11,235

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #154412

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Unicorn Rebrand Visuele Identiteit

Ontwerper Yating Liu het 'n New York Meksikaanse kosbakkie se handelsmerk verfris in 'n eksperimentele projek. Die ontwerp gebruik lewendige kleure en kentekens om jong studente te lok. In die logo verteenwoordig "Uni" universiteit, terwyl "Corn" vir Tacos staan. Die eenhoringtema, gewild onder die jeug, pas by die handelsmerk se weeklikse bekendstelling van nuwe geure. Die logo kombineer elemente kreatief volgens Spaanse grammatika. Menuitems sluit ook kollege-verwante terme in, wat 'n eenvormige visuele stelsel verseker wat aan die handelsmerk se essensie verbind is.

Die Erkenning

Oor die A' Design Award in Yster

Unicorn Rebrand Visuele Identiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Unicorn Rebrand Visuele Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Unicorn Rebrand Visuele Identiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Afmetings & Verpakking: Loyalty card 90mm x 54mm
Etikette: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Produksietegnologie: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Ontwerpuitdaging: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Navorsing: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspirasie: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Projekduur: The project started in July 2021 and finished in September 2021 in Beijing, China.
Bedryfsvloei: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.