Hand over Hand Handjie vir Handjie deur Yiwen Zhang

Die ontwerp Hand over Hand Handjie vir Handjie deur Yiwen Zhang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2024

Hand over Hand Handjie vir Handjie

deur Yiwen Zhang

Kliënt: Hand over Hand

Wenner van die A' Design Award in Brons in die Grafika-kategorie

4,584

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #154975

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Hand over Hand Handjie vir Handjie

Handjie vir Handjie is 'n handelsmerkidentiteit geskep vir 'n verskaffer van spesiale onderwysdienste. Die identiteit behou die handgetekende hand- en boekelemente van die vorige logo om kontinuïteit en persoonlikheid te bewaar. Analogue, 'n moderne lettertipe met sagte kurwes en hoë-kontras letters, ondersteun 'n vriendelike en toeganklike toon. Sirkelvormige en vierkantige geometriese snitte skep 'n gebalanseerde komposisie wat streeks- en demografiese diversiteit weerspieël. Die stelsel word toegepas op sosiale media, webblaaie, e-boeke, buiteruimtelike advertensies, tydskrifte, verpakking en besigheidskaartjies.

Die Erkenning

Oor die A' Design Award in Brons

Hand over Hand Handjie vir Handjie is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Hand over Hand Handjie vir Handjie 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Hand over Hand Handjie vir Handjie bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Afmetings & Verpakking: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Etikette: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Produksietegnologie: Adobe Creative Suite, Figma as the main development tool for this project.
Ontwerpuitdaging: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Navorsing: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspirasie: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Projekduur: The project started in July 2023 and finished in Sep 2023, in New York.
Bedryfsvloei: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Spanlede: Yiwen Zhang - Creative Director, Brand Designer, Content Creator