Hugoo Skouersak met Heupsitplek by Yasuhiro Yamamoto

Hugoo Skouersak met Heupsitplek by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Baba-, Kleuter- en Kinderprodukte Ontwerp Competition Category.

BronsBabaprodukte· 2024

Hugoo Skouersak met Heupsitplek

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award in Brons Winner in Babaprodukte Category

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Verified Award Winner

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Colors

The Design

About Hugoo Skouersak met Heupsitplek

Hugoo is 'n skouersak met 'n ingeboude heupsitplek vir uitstappies met kinders. Die sak behou die vorm van 'n gewone skouersak terwyl dit 'n kind op 'n gevoerde sitplek ondersteun. Vier sakke is volgens funksie gerangskik, sodat een sak al die items kan bevat wat vir 'n dag uit nodig is. Die voering is geel om die inhoud maklik sigbaar te maak, en een sak maak dit moontlik om 'n vedoekie direk uit te trek. Die stof is CORDURA, gekies vir sterkte en duursaamheid. Wanneer die heupsitplek nie meer nodig is nie, kan Hugoo steeds as 'n skouersak gebruik word.

The Recognition

About the A' Design Award in Brons

Hugoo Skouersak met Heupsitplek is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Hugoo Skouersak met Heupsitplek 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Hugoo Skouersak met Heupsitplek bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama