Freeway Loud 3D Produk-animasie by Mateus Morgan

Freeway Loud 3D Produk-animasie by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award in Silwer in Rolprent-, Video- en Animasie-ontwerp Competition Category.

SilwerRolprent· 2024

Freeway Loud 3D Produk-animasie

by Mateus Morgan

Client: Morgan Studio

A' Design Award in Silwer Winner in Rolprent Category

68,279
Verified Award Winner
Verify Award Status for #156123

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeway Loud 3D Produk-animasie

Freeway Loud is 'n driedimensionele produk-animasie wat vir 'n skoeiselhandelsmerk geskep is. Die animasie stel 'n skoen binne industriële omgewings voor, waar masjiene die produk oënskynlik tot lewe bring. Die skoen is met hardeoppervlak-tegnieke in 3ds Max gemodelleer, met foto's as verwysing. Teksture is uit leerbeelde en digitale kwaste opgebou, en die tonele is met Vray teen 1920 by 1080 pieksels weergegee. Die animasie is vir aanlyngebruik gemaak, en die doel is om slegs deur beelde aandag te trek, sonder verduidelikende teks.

The Recognition

About the A' Design Award in Silwer

Freeway Loud 3D Produk-animasie is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Freeway Loud 3D Produk-animasie 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Freeway Loud 3D Produk-animasie is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca