Silwer Grafika · 2024
Heu 70th Anniversary Logo en Visuele Identiteitsstelsel
by Li Tiebin
- A' Design Award in Silwer 2024 in Grafika
- CLIENT: Harbin Engineering University
- Estimated Number of Design Views: 108,522
- Verification code 7EBE4963EA · Verify this award
Colors
About Heu 70th Anniversary Logo en Visuele Identiteitsstelsel
Hierdie ontwerp toon suksesvol die 70-jaar ontwikkelingsgeskiedenis van die skool. Deur datastudie en kampusnavorsing, gebruik dit op innoverende wyse die metode om totems aan te wend om die storielyn van die narratief uit te druk. Dit integreer elemente van die skool se historiese kultuur en wetenskaplike navorsingstegnologie. Die beelde word vereenvoudig tot simbole en gereorganiseer om die boodskap oor te dra. Gekombineer met golvende lyne, vorm dit 'n plegtige 70-logo, wat leesbaarheid in die ontwerpkommunikasie verbeter. Dit bied die skool se unieke sjarme en uitstaande prestasies aan die wêreld.
About the A' Design Award in Silwer
Heu 70th Anniversary Logo en Visuele Identiteitsstelsel is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Heu 70th Anniversary Logo en Visuele Identiteitsstelsel 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Heu 70th Anniversary Logo en Visuele Identiteitsstelsel is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Press Kit
- Unique Properties
- In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
- Dimensions & Packaging
- The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
- Tags
- Logo, Visual Identity, Brand, Anniversary Celebration, University
- Production Technology
- Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
- Design Challenge
- Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
- Research
- The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
- Inspiration
- The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
- Project Duration
- The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
- Operation Flow
- The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
- Image Credits
- Li Tiebin, 2022.
