The Ancient Mexicans Uitstallingsidentiteit deur Eduardo Guizar Vukovich

Die ontwerp The Ancient Mexicans Uitstallingsidentiteit deur Eduardo Guizar Vukovich is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Silwer in die Kulturele Erfenis en Kultuurbedryf Ontwerp-kompetisiekategorie.

SilwerKulturele Erfenis· 2024

The Ancient Mexicans Uitstallingsidentiteit

deur Eduardo Guizar Vukovich

Kliënt: Universidad de Monterrey

Wenner van die A' Design Award in Silwer in die Kulturele Erfenis-kategorie

54,244

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #158345

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor The Ancient Mexicans Uitstallingsidentiteit

Die Antieke Mexikane is 'n grafiese identiteit vir 'n permanente uitstalling van Mexikaanse pre-Spaanse kulture by die Museum van die Noordooste in Monterrey, Mexiko. Die identiteit is gebaseer op die konsep van konstellasies. 'n Rooster van punte is oor beelde van geselekteerde uitstallingstukke geplaas, en vierkante en hul variasies is gebruik om piktogramme vir elke kultuur en tema te skep. Die piktogramme word gespieël en herhaal om patrone te vorm wat as modules funksioneer en by elke toepassing aanpas. Inligtingsontwerp binne die uitstalling ondersteun die besoekerservaring.

Die Erkenning

Oor die A' Design Award in Silwer

The Ancient Mexicans Uitstallingsidentiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat The Ancient Mexicans Uitstallingsidentiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. The Ancient Mexicans Uitstallingsidentiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Afmetings & Verpakking: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Etikette: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Produksietegnologie: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Ontwerpuitdaging: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Navorsing: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Inspirasie: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Projekduur: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Bedryfsvloei: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Spanlede: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez