Goud Grafika · 2024
Summer Palace Tour Handelsmerkontwerp
by YeZhang
- A' Design Award in Goud 2024 in Grafika
- CLIENT: Beijing Jiaotong University
- Estimated Number of Design Views: 240,692
- Verification code BE78A83C64 · Verify this award
Colors
About Summer Palace Tour Handelsmerkontwerp
Summer Palace Tour is 'n handelsmerkontwerp wat geskep is vir 'n herdenkingstoer van die Somerpaleis in Beijing. Drie groot argitektoniese groeperings word in 'n 2.5D-styl geïllustreer, wat meer as 20 tradisionele Chinese geboue dek, in swart, rooi en groen. Die ontwerp word toegepas op publisiteitsmateriaal, kantoorbenodigdhede en aandenkings, gedruk op gelamineerde kunspapier en kraftpapier met sifdruk en goudstempeling. 'n Kraftpapierboks bevat twee plakkate, vier sleutelhouers, kleefband, 'n koevert en 'n notaboek. Besoekers kan die tuinerfenis met die hand saamdra.
About the A' Design Award in Goud
Summer Palace Tour Handelsmerkontwerp is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Summer Palace Tour Handelsmerkontwerp 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Summer Palace Tour Handelsmerkontwerp wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Press Kit
- Unique Properties
- The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
- Dimensions & Packaging
- Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm - Tags
- Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
- Production Technology
- A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
- Design Challenge
- Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
- Research
- Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture. - Inspiration
- To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
- Project Duration
- The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
- Operation Flow
- The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
- Patents
- This work is all original images not copyrighted.
- Image Credits
- This work is all original images not copyrighted.
