Die ontwerp Atb Handelsmerkidentiteit deur Chushan Design is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.
BronsGrafika· 2024
Atb Handelsmerkidentiteit
deur Chushan Design
Kliënt: Shenzhen Chushan Design Culture Group Co., Ltd.
Wenner van die A' Design Award in Brons in die Grafika-kategorie
Geverifieerde Toekenningswenner
Verifieer Toekenningsstatus vir #159833Die Ontwerp
Oor Atb Handelsmerkidentiteit
Atb is 'n handelsmerkidentiteit geskep vir 'n vervaardiger van skermbeskermers, gehandelde glas en beskermende omhulsels. Die sentrale simbool is 'n minimale gorillafiguur waarvan die gesigskonture ook die letter T vorm, 'n verwysing na tegnologie. Die gorillavorm dui op krag en veiligheid, terwyl ruimte- en futuristiese elemente die tegniese karakter van die handelsmerk uitdruk. Die logo is opgebou uit eenvoudige geometriese vorms. Twee gorillafigure kan gekombineer word, en hul uitdrukkings kan gevarieer word, sodat die identiteit by verskeie media en groottes aanpas.
Die Erkenning
Oor die A' Design Award in Brons
Atb Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Atb Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Atb Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Agter die Ontwerp
Persstel
Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.
- Unieke Eienskappe
- The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
- Afmetings & Verpakking
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Etikette
- Brand design, logo design, brand identity, fashion brand, geometric art, IP
- Produksietegnologie
- Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
- Ontwerpuitdaging
- The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience. - Navorsing
- ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
- Inspirasie
- Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
- Projekduur
- The project commenced in June 2023 in Shenzhen and was successfully completed in December
- Bedryfsvloei
- By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
- Spanlede
- Yin Peng
Li Linlin
Liu Xingyu - Beeldkrediete
- Chushan Design
Geborg
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