Xuannao Master Cha Handelsmerkidentiteit deur Chushan Design

Die ontwerp Xuannao Master Cha Handelsmerkidentiteit deur Chushan Design is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2024

Xuannao Master Cha Handelsmerkidentiteit

deur Chushan Design

Kliënt: Shenzhen Chushan Design Culture Group Co., Ltd.

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

85,906

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #160263

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Xuannao Master Cha Handelsmerkidentiteit

Xuannao Master Cha is 'n handelsmerkidentiteit wat vir 'n Chinese vonkeltee-handelsmerk geskep is. Die logo toon 'n panda wat Chinese Qi Gong beoefen onder die karakter vir Qi, geskryf in heloranje kalligrafie. Die pandafiguur, genaamd Da Qi Xia, het 'n waardige uitdrukking en suggereer heldemoed en 'n lewendige gees. Hierdie eienskappe word gekoppel aan die borrels in die tee. Die kalligrafie en die panda veranker die handelsmerk in Oosterse kultuur en maak die drankie bekend vir plaaslike verbruikers. Die logo het geen vaste grootte nie, sodat sy houdings en skaal by elke toepassing aangepas kan word.

Die Erkenning

Oor die A' Design Award in Silwer

Xuannao Master Cha Handelsmerkidentiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Xuannao Master Cha Handelsmerkidentiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Xuannao Master Cha Handelsmerkidentiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Afmetings & Verpakking: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Etikette: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Produksietegnologie: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Ontwerpuitdaging: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Navorsing: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspirasie: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Projekduur: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Bedryfsvloei: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Spanlede: Yin Peng
Li Linlin
Liu Xingyu
Beeldkrediete: Chushan Design