The National Gallery Visuele Identiteit deur Meng Chu Huang

Die ontwerp The National Gallery Visuele Identiteit deur Meng Chu Huang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2024

The National Gallery Visuele Identiteit

deur Meng Chu Huang

Wenner van die A' Design Award in Yster in die Grafika-kategorie

15,518

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #160417

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor The National Gallery Visuele Identiteit

Die National Gallery is 'n visuele identiteit wat geskep is vir die nasionale kunsgalery in Londen. Die identiteit vervang 'n suiwer tipografiese logo met 'n kenmerkende grafiese merk. Die nuwe logo is 'n dubbel-L-raamwerk gevorm deur sewe lyne. Die sewe lyne verwys na die skilderykolleksie wat strek vanaf die 13de tot die 19de eeu. Die logo bly leesbaar teen 'n minimum breedte van 0.75 duim. Die woordmerk plaas klem op Londen om sigbaarheid in aanlyn soektogte te verbeter. Die doel is om die galery wêreldwyd makliker herkenbaar te maak.

Die Erkenning

Oor die A' Design Award in Yster

The National Gallery Visuele Identiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat The National Gallery Visuele Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. The National Gallery Visuele Identiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Afmetings & Verpakking: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Etikette: Identity Design, Meng Chu Huang, The National Gallery
Produksietegnologie: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Ontwerpuitdaging: Transform a typography-based logo into an iconic logo.
Navorsing: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspirasie: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Projekduur: This project started in Feburary 2023 and finished in May 2023.
Bedryfsvloei: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Spanlede: Meng Chu Huang
Beeldkrediete: Meng Chu Huang, 2023