Dotline Korporatiewe Identiteit deur Tomohiro Kaji

Die ontwerp Dotline Korporatiewe Identiteit deur Tomohiro Kaji is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Goud in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

GoudGrafika· 2024

Dotline Korporatiewe Identiteit

deur Tomohiro Kaji

Kliënt: Dotline Co., Ltd.

Wenner van die A' Design Award in Goud in die Grafika-kategorie

702,717

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #160477

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Dotline Korporatiewe Identiteit

Hierdie identiteitstelsel het begin deur 'n omvattende besigheidsstruktuur en die maatskappy se visie te skep — Social Heroes om die maatskappy's visie aan hul kliënte, personeel en kandidate, en alle verwante mense in die bedryf te inspireer. Dotline beskou alle personeel wat kom help in iemand's daaglikse lewe as helde. Die logo is 'n grafiese simbool van 'n held wat 'n mantel swaai en vorentoe beweeg, ontwerp uit die letters, D van "dots" + L van "line." Aangesien Dotline 7 besigheidskategorieë verskaf, kom die logo's in 'n kleurstelsel van 7 kleure wat elke besigheidskategorie weerspieël, geset met die oorspronklike merklettertipe.

Die Erkenning

Oor die A' Design Award in Goud

Dotline Korporatiewe Identiteit is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Dotline Korporatiewe Identiteit 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Dotline Korporatiewe Identiteit wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Afmetings & Verpakking: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Etikette: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Produksietegnologie: Grid system with the golden section, over ray,
multiplication
Ontwerpuitdaging: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Navorsing: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspirasie: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Projekduur: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.