Journey To Lijiang Illustrasiereeks by Jijing Ju

Journey To Lijiang Illustrasiereeks by Jijing Ju is a highly esteemed winner of the very prestigious 2024 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2024

Journey To Lijiang Illustrasiereeks

by Jijing Ju

Client: Northeastern University of China

A' Design Award in Yster Winner in Grafika Category

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Verified Award Winner
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Colors

The Design

About Journey To Lijiang Illustrasiereeks

Reis na Lijiang is 'n reeks illustrasies oor die stad Lijiang in China. Die illustrasies gebruik die beeld van 'n teëlkat, bekend as Wa Mao, as die hoof visuele element. Wa Mao is 'n plaaslike kultuursimbool en dien as gids na die natuurskoon en die etniese tradisies van Lijiang. Tradisionele kultuursimbole word geabstraheer en herteken in 'n moderne visuele styl. Die reeks is geskep met vektorontwerpsagteware en vervaardig met hoëvlak-drukkuntegnologie. Die doel is om bewustheid en beskerming van die plaaslike kultuur te ondersteun.

The Recognition

About the A' Design Award in Yster

Journey To Lijiang Illustrasiereeks is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Journey To Lijiang Illustrasiereeks 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Journey To Lijiang Illustrasiereeks word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This group of illustrations cleverly uses the image of a tile cat as the visual focus, closely connected to multiculturalism, creating a unique and emotional atmosphere, showcasing the magnificent natural relics and profound ethnic charm of Lijiang to the audience. Wa Mao not only serves as an emotional guide, but also carries the essence of Lijiang's traditional culture, and presents it in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: Cultural symbol, the Old Town of Lijiang, illustration, IP image, national style illustration
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the abstract extraction and reorganization of Lijiang cultural symbols, combined with modern popular design trends and technological means through emotional interactive experience forms for dissemination, so as to keep up with the trend of the times, make progress in visual aesthetics, cultural inheritance, and form innovation, retain traditional charm, and keep up with the pace of aesthetic appreciation of the times.
Research: Lijiang, as a sacred land with many world cultural heritage sites, records the long history of human civilization development. Its unique geographical location, ancient town and district civilization, and natural scenery have nurtured Lijiang's unique material cultural heritage; The multi-ethnic environment and the skills passed down from generation to generation have also preserved rich intangible cultural characteristics for us, forming its unique cultural genes that should be protected and inherited, so that its culture does not disappear under the wave of commercial development and modern urbanization.
Inspiration: Using the cultural symbol of Lijiang's intangible cultural heritage, Wa Mao, as an index to connect the Lijiang cultural and tourism routes for illustration and image design. As a witness and guardian of the history of the ancient town, connect the diverse cultural landscapes of Lijiang. Using illustration language to express the outstanding talents of Lijiang, endowing traditional culture with new era connotations and modern forms of expression.
Project Duration: Launched in China 2023.
Operation Flow: Abstract extraction and reshaping of cultural symbols, spreading the urban culture of Lijiang in a highly creative and modern aesthetic way. Deeply exploring the unique charm and profound heritage of Lijiang culture, it has aroused people's love and awareness of the protection of Lijiang urban culture.
Image Credits: Image #1 : Illustration Ju Jijing 2023.
Image #2 : Illustration Ju Jijing 2023.
Image #3 : Illustration Ju Jijing 2023.
Image #4 : Illustration Ju Jijing 2023.
Image #5 : Illustration Ju Jijing 2023.