Die ontwerp Boluo Dan Logo en Merkontwerp deur Guangzhou Cheung Ying Design Co., Ltd. is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2024

Boluo Dan Logo en Merkontwerp

deur Guangzhou Cheung Ying Design Co., Ltd.

Kliënt: Guangzhou Cheung Ying Design Co., Ltd.

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

81,286

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #161340

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Boluo Dan Logo en Merkontwerp

Boluo Dan is 'n millennium tempelfees, erken as een van die nasionale onmateriele kulturele erfenisse. Die logo integreer tradisionele simboliese elemente soos die hoofargitektuur van die Suid-See Tempel en die Chinese karakter Nan, saam met plaaslik onderskeidende totems, wat die merk se artistieke toepassing uitbrei. Dit inkorporeer die Oosterse filosofiese konsep van die Hemel as rond en die Aarde as vierkantig, wat beide tradisionele sjarme en kontemporêre essensie beliggaam, en effektief die verspreiding en ontwikkeling van volkskultuur bevorder.

Die Erkenning

Oor die A' Design Award in Silwer

Boluo Dan Logo en Merkontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Boluo Dan Logo en Merkontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Boluo Dan Logo en Merkontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Afmetings & Verpakking: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Etikette: Logo, Branding, Visual Identity, Graphic Design
Produksietegnologie: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Ontwerpuitdaging: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Navorsing: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Inspirasie: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Projekduur: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Bedryfsvloei: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Spanlede: Creative Director: Zhiji Dong
Designer: Lu Gu