Skip to content
Flores Dagbed by Joao Demele

Flores Dagbed by Joao Demele is a highly esteemed winner of the very prestigious 2026 A' Design Award in Brons in Meubelontwerp Competition Category.


BronsMeubels· 2026

Flores Dagbed

by Joao Demele

Client: Karams

A' Design Award in Brons Winner in Meubels Category

Colors

The Design

About Flores Dagbed

Flores is 'n dagbed wat ontwerp is vir ontspanne sit en rus. Die stuk het 'n sirkelvormige vorm, en 'n geboë rugleuning vou deurlopend om die sitplek om 'n gevoel van beskutting te skep. Die hoofvolume rus op 'n diskrete basis vir stabiliteit, terwyl 'n geïntegreerde sytafel 'n oppervlak bied vir boeke, drankies of persoonlike voorwerpe. 'n Robuuste interne struktuur word gekombineer met hoëdigtheidskuim en sagte bekleedsel, met presiese stikwerk wat die kurwes volg. Die sytafel is gemaak van natuurlike hout op 'n skraal metaalstruktuur.

The Recognition

About the A' Design Award in Brons

Flores Dagbed is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Flores Dagbed 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Flores Dagbed bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The piece features a generous circular geometry that encourages relaxed use. A curved backrest wraps continuously around the seat, creating a sense of enclosure and visual comfort.

The main volume rests on a discreet base for stability, while an integrated side table adds function without compromising formal clarity.

Soft, uniform upholstery enhances the tactile quality and highlights the precise stitching that follows the natural curves of the design.
Dimensions & Packaging
Finishes: Tissue and Wood

Measures:
Width - 144.0cm
Height - 77.0cm
Depth - 144.0cm
Tags
Daybed, Flora, Conforming, Nature, Design, Modern
Production Technology
The piece combines a robust internal structure with high-density foam, carefully shaped to preserve its curves and ergonomic comfort.

The upholstery is precisely applied to ensure visual continuity and a refined finish, following the organic lines of the design. The natural wood side table, supported by a discreet metal structure, provides strength while maintaining visual lightness.

The production process brings together craftsmanship and contemporary upholstery and woodworking techniques.
Design Challenge
The main challenge was balancing generous volumes with visual lightness. The continuous curves required careful attention to proportion, ergonomics, and upholstery tension to maintain refinement.

Integrating the side table seamlessly into the structure was also essential to preserve the fluidity of the design. The result is a piece that unites stability, softness, and functionality in a cohesive form.
Research
The Flores Daybed, designed by João Demele, is a design piece that reflects inspiration from nature, with an aesthetic that evokes the softness and elegance of flowers.
Inspiration
Flores is inspired by the organic qualities and quiet strength of nature. The piece interprets the idea of blooming through form and materiality. Like a flower emerging from the earth, its design begins with a solid base and unfolds into soft, welcoming curves.

The rounded volumes evoke the delicacy of petals, while the balanced relationship between structure and softness expresses a dialogue between firmness and lightness. The result is an object that conveys serenity, comfort, and a sense of timeless elegance.
Project Duration
The project began in 2023 and was published in 2024, in São Paulo, Brazil.
Operation Flow
The circular configuration supports a fluid and informal user experience. The continuous backrest allows different seating positions, functioning both as support and as a subtle enclosing element.

The integrated side table enhances interaction with the piece, providing a practical surface for personal objects, books, or beverages. This integration encourages longer stays and moments of pause, positioning the piece as a focal point for relaxation and gathering.
Team Members
João Demele
Mollde

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate