Cheers To Macau Sagte Kulturele Uitbreidingsontwerp by Lampo Leong and Chao Yang

Cheers To Macau Sagte Kulturele Uitbreidingsontwerp by Lampo Leong and Chao Yang is a highly esteemed winner of the very prestigious 2025 A' Design Award in Brons in Beeldende Kunste en Kunsinstallasie Ontwerp Competition Category.

BronsBeeldende Kuns· 2025

Cheers To Macau Sagte Kulturele Uitbreidingsontwerp

by Lampo Leong and Chao Yang

Client: Unversity of Macau Centre for Arts and Design

A' Design Award in Brons Winner in Beeldende Kuns Category

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Colors

The Design

About Cheers To Macau Sagte Kulturele Uitbreidingsontwerp

Cheers to Macau beliggaam diepgaande konseptuele betekenis deur die transformasie van aluminium bierblikke in gekreukelde porselein, wat Macau se unieke kulturele samesmelting en kontemporêre omgewingsbewustheid simboliseer. Die ontwerp inkorporeer motiewe soos die Ruïnes van St. Paul's, Portugese teëlpatrone, tweetalige teks in Chinees en Engels, en goudspatsel geaksentueer met wilde kursiewe Chinese kalligrafie gesentreer rondom die tema van die lotus. Hierdie artistieke skepping versmelt klassieke Chinese kuns met die uitdrukkingsvolle gebare van Abstrak Ekspressionalisme.

The Recognition

About the A' Design Award in Brons

Cheers To Macau Sagte Kulturele Uitbreidingsontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Cheers To Macau Sagte Kulturele Uitbreidingsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Cheers To Macau Sagte Kulturele Uitbreidingsontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Cheers To Macau" conveys conceptual significance by transforming aluminum beer cans into crumpled porcelain. This artistic approach highlights Macau's unique cultural fusion while symbolizing modern environmental consciousness. The design incorporates elements such as the Ruins of St. Paul‘s, intricate Portuguese tile patterns, bilingual text in Chinese and English, and dynamic gold accents. These are complemented by cursive Chinese calligraphy inspired by the lotus motif, merging traditional Chinese art with the expressive energy of Abstract Expressionism.
Dimensions & Packaging: The size of this work is variable and it could be displayed in many different ways, such as hanging the porcelain cans on the wall to create an art installation or framed in an acrylic box frame.
Tags: Culture Industry Design, Cultural Heritage, Calligraphy Design, Bland Visual Extension Design
Production Technology: This is a cultural heritage bland extension design with 3D sculptural form in porcelain.
Design Challenge: Cheers To Macau is a brand extension culture industry design for Macau Beer. It embodies rich conceptual meanings through the transformation of mediums. The Western aluminum beer cans metamorphose into Jingdezhen blue-and-white porcelain, symbolizing Macau’s blend of Chinese and Western cultures over the past four centuries. This project promotes Macau Beer by highlighting the cultural connection between the artworks and Macau's history.
Research: The design incorporates elements such as the motifs of Macau city flower lotus, the Ruins of St. Paul’s, and Portuguese tile patterns, as well as the gold splashes. These elements underscore Macau’s unique historical journey. The wild cursive Chinese calligraphy on the cans features ancient Chinese poetry centered around the lotus theme, blending traditional Chinese art with the gesture abstraction of Western Abstract Expressionism. The faded Chinese text derive from Sun Yat-sen’s famous quote in Zheng Guanying's "Words of Warning in Prosperous Times," representing the ideals of Chinese thinkers in Macau during the late Qing Dynasty, just before the establishment of the Republic of China.
Inspiration: The most exhilarating aspect of this design project lies in integrating brand and visual extension design into a three-dimensional sculptural form. Furthermore, the interplay between diverse mediums and textual elements adds an intriguing and stimulating dimension. The fusion of graphic design and sculpture opens up possibilities for engaging viewers!
Project Duration: This project started in Macao in 2023 and finished in 2024. The work has been exhibited in Macao Contemporary Art Center, and received many awards internationally, including 100 Best Annual in Creative Quarterly International Art competition in New York, USA; RedDot Award: Best of the Best in Berlin, Germany; and Silver Award in The Second Quanzhou Zayton Cup International Design Competition in China.
Operation Flow: This project could also be displayed as installation or framed within an acrylic box frame.
Patents: Copyrights belong to Lampo Leong, 2024.
Team Members: Lampo Leong
Chao Yang
Image Credits: Image #1: Lampo Leong, 2024
Image #2: Lampo Leong, 2024
Image #3: Lampo Leong, 2024
Image #4: Lampo Leong, 2024
Image #5: Lampo Leong, 2024