37XP Maya Jag

Press Kit

Unique Properties

Maya is a superyacht that seamlessly combines luxury and comfort. She was built with high-quality materials, ensuring optimal performance and a timeless design. This makes every moment spent on the yacht truly enjoyable while creating unique memories. She is the ideal yacht for exploring distant destinations in style and comfort. Maya offers a joyful cruising experience, featuring carefully selected iconic furniture and various works of art adorning the yacht’s walls.

Dimensions & Packaging

Maya is a 37-meter superyacht, measuring 37 meters in length and 8 meters in width. It is the latest addition to the Numarine yacht family, featuring the 37XP model. With approximately 1,200 square meters of space, it stands out with its large windows and powerful presence.

Tags

Superyacht, luxury interior, timeless furniture, unique, layers, materials, art, vintage products.

Production Technology

The design of Maya was driven by a commitment to elegance and functionality. We used advanced CAD software for precision in shaping and space optimization, ensuring a seamless integration of aesthetics and performance. High-quality materials, such as lightweight composites and marine-grade aluminum, were chosen for durability and efficiency. Production technologies included CNC machining for accuracy and advanced lamination techniques for enhanced strength. This approach not only maximizes the yacht's structural integrity but also elevates the overall user experience on board.

Design Challenge

Maya features the standard exterior design of the Numarine 37XP. However, the interior was ‘tailor-made’ to meet the owner’s expectations. Creating a completely new layout and unique interior design presented a significant challenge for us. Maya is not your everyday standard yacht; it has a timeless design. We aimed to blend design and functionality while ensuring it remains beautiful at the same time.

All common areas were designed to comfortably accommodate at least 12 people simultaneously. One of the biggest challenges was offering the same level of comfort to all guests.

Research

The design research for Maya employed a mixed-methods approach, combining qualitative and quantitative methodologies to gather comprehensive insights from potential users and industry experts. The primary objective was to identify key user preferences regarding functionality, aesthetics, and sustainability in yacht design, reflecting the growing consumer demand for environmentally conscious luxury products.

We began with extensive literature reviews to inform the development of survey and interview questions, ensuring a solid foundation for our inquiry. Online surveys, designed using Google Forms, allowed us to efficiently reach a broad audience, while in-depth interviews conducted via Zoom provided valuable qualitative insights into participant experiences and expectations.

We engaged a diverse group of 100 participants, including yacht owners, design professionals, and maritime experts, to capture a wide range of perspectives. Data analysis revealed significant trends: participants expressed a strong preference for open layouts that promote social interaction, highlighted the importance of eco-friendly materials, and sought advanced technology features such as smart navigation systems.

These insights directly informed key design decisions for Maya, prioritizing features that enhance user experience while aligning with sustainable practices. For instance, we incorporated lightweight, recyclable materials to reduce environmental impact without compromising luxury. The design team also focused on maximizing natural light through large windows and open spaces, which not only improved aesthetics but also enhanced the overall ambiance of the yacht.

The implications of this research extend beyond the design of Maya, contributing to broader industry trends that prioritize sustainability and user-centric innovation. By addressing user needs, we aim to influence business strategies that emphasize eco-friendly practices and enhanced user experiences.

This research serves as a vital foundation for future yacht designs and sets a benchmark for industry standards. As more companies recognize the importance of aligning with consumer values, we anticipate a shift in the luxury market towards more sustainable and user-focused offerings.

In conclusion, the research conducted for Maya was crucial in creating a yacht that meets contemporary expectations, effectively bridging the gap between user desires and design execution. It resulted in a product that not only appeals to luxury consumers but also champions sustainability and innovation, demonstrating how thorough research can drive meaningful changes in the design process. This project exemplifies the potential of design research to shape business practices and societal values in the luxury market, ultimately contributing to a more responsible and user-centered approach to yacht design.

Inspiration

The inspiration for the boat is the concept of a floating home.
We aimed to ensure that the owners feel as comfortable as possible in both their private and shared spaces. Each individual can enjoy their own area, equipped with equal amenities. At the same time, the design allows them to create memorable moments by gathering in various places around the boat. Every hour of the day offers a different perfect spot on the yacht. In this way, the yacht becomes a truly magical place.

Project Duration

The design and production of Maya began in November 2022. Maya is a 37XP model from Numarine. We modified the standard 37XP model according to the client's requests, with decisions regarding these modifications made before the construction process commenced. Production at the shipyard then began, during which all interior design decisions were implemented accordingly. Throughout the yacht's production, all furniture and fabrics were selected and completed. The production and interior design processes ran in parallel. When the yacht was ready for launch, all furniture arrangements, installations, and placements were finalized. Additionally, the selection of artwork and accessories was curated alongside all general choices. All of this took place in Istanbul, and the yacht was delivered to its owners in Bodrum in June 2024.

Operation Flow

Maya operates through an intuitive touchscreen interface that allows users to easily control navigation, lighting, and onboard systems. The yacht's design promotes smooth transitions between indoor and outdoor spaces, enhancing user interaction. Key operational features include the automatic deployment of the swim platform and the opening of large windows, optimizing accessibility and views. Its superior performance is achieved through lightweight materials and advanced hydrodynamic design, which improve fuel efficiency and stability, ultimately enhancing the overall onboard experience.

Image Credits

Photographer: Emre Önemi, Kerem Sanlıman