Yummy IP Illustrasie deur Du Qingyu and Zhang Jun

Die ontwerp Yummy IP Illustrasie deur Du Qingyu and Zhang Jun is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2025

Yummy IP Illustrasie

deur Du Qingyu and Zhang Jun

Kliënt: Joy Studio

Wenner van die A' Design Award in Brons in die Grafika-kategorie

12,586

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #165133

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Yummy IP Illustrasie

Hierdie stel illustrasies is geïnspireer deur die vasvang van die eenvoudige vreugdes van die daaglikse lewe. Die kleurkombinasie is bedoel om 'n vrolike atmosfeer te skep en mense se vreugdevolle emosies op te wek. Die karakters se liefde vir kos word gewys deur hul gesigsuitdrukking en liggaamsveranderinge wanneer hulle kos vashou. Hierdie stel illustrasies kan toegepas word op merkbevordering en produkverpakking om handelsmerkherkenning te verbeter en aan gebruikers se emosionele behoeftes te voldoen.

Die Erkenning

Oor die A' Design Award in Brons

Yummy IP Illustrasie is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Yummy IP Illustrasie 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Yummy IP Illustrasie bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Afmetings & Verpakking: Image size 1800Pixels x 1800Pixels
Etikette: character design, food, colorful, illustration, happiness
Produksietegnologie: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Ontwerpuitdaging: 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Navorsing: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Inspirasie: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Projekduur: The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Bedryfsvloei: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Spanlede: Du Qingyu
Zhang Jun
Beeldkrediete: Du Qingyu