Onyx Rugsak by Ana Golubic Brozovic is a highly esteemed winner of the very prestigious 2025 A' Design Award in Brons in Mode- en Reisbykomstighede Ontwerp Competition Category.

BronsBykomstigheid· 2025

Onyx Rugsak

by Ana Golubic Brozovic

Client: Ana Golubic Brozovic

A' Design Award in Brons Winner in Bykomstigheid Category

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Verified Award Winner
Verify Award Status for #167123

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Onyx Rugsak

Die multifunksionele ontwerp verpak in 'n duidelike, eenvoudige vorm is wat die Onyx-rugsak uniek en tydloos maak. Onyx is kundig vervaarding uit gladde leer en vry van enige bykomende swaar details. In die middel van die reghoekige omhulsel is 'n ritssluiter wat die hele lengte van die rugsak volg. Twee verstelbare hanteersels is strategies geplaas en kan gedraai word sodat die ritssluiter na die rug van die persoon wat dit dra, wys. Op hierdie manier word toegang tot die rugsak versteek en beskerm. Die rugsak word 'n veilige en beskermde klein grot.

The Recognition

About the A' Design Award in Brons

Onyx Rugsak is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Onyx Rugsak 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Onyx Rugsak bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Onyx, the minimalist style backpack, represents timeless design. Simple lines accentuate and pay respect to the beauty of high quality leather material. There are no heavy details, only functional design solutions. In the centre of rectangular shell is a zipper that follows the whole length of the backpack. Two adjustable handles are strategically placed and can be turned so that the zipper faces the back of the person wearing it.This way entrance into the backpack becomes hidden and protected.
Dimensions & Packaging: Dimensions of ONYX are: Width 300 mm, Depth 70 mm, Height 400 mm. Two longer handles are adjustable in length: 500 - 1100 mm. Short handle is 300 mm long.
Tags: backpack, bag, simplicity, multifunctional, minimal design, raw material, leather, vegan leather, responsible, long lasting, eternal, fair made, safe
Production Technology: In production we put our biggest efforts into creating as little waste as possible, 0% is our goal. That is why cut has to be thought thru very carefully. Onyx cut is simple: two rectangular pieces for the shell, two long and one short stripe for the handles. Shell is padded with heavy cotton lining which has two small pockets. All these pieces are flexible and can easily be fit into the material so there is almost no waste. Onyx comes in real leather or eco, vegan leather version.
Design Challenge: I had an idea what the backpack should look like, I also knew how I want to make it multifunctional. It had to be practical and also look nice. Outside features were as equally important as inside performances and durability. Designing and prototype production was first challenge. Next challenge I faced was finding high quality leather, and last one was finding small family production willing to produce it. When all those challenges were met and successfully fulfilled, Onyx was ready for public.
Research: Multifunctional, minimal design that gives more than eye can see is easily adapted into many styles. By removing all unnecessary details, what we have left is pure, simple design with accent on the raw material. I can choose if I want to make the big zipper visible and part of the design or I can hide it and leave only material and connecting stich to be seen. This is not just a visual decision it is also the one regarding safety of my belongings.
Inspiration: During everyday comute on public transport or while traveling abroad, I was often faced with safety of personal belongings. Backpack is always my first choice regarding the type of bag I carry around. It keeps my hands free, it is practical, it sits carefree on my back. Which is also a problem because its opening is out of my sight. That is how the idea of "hidden" zipper came to my mind. And it had to be packed into stylish, minimal design which adapts easily into many fashion styles.
Project Duration: The project started June 2024 and was finalised in July 2024, in Cakovec, Croatia.
Operation Flow: Multifunctional designs have always been my passion, and when they are supported by high quality materials and made in nature and human friendly environment, they become eternal. They live forever. Onyx is not only a backpack, it is also a safe little cave for all our daily necessities. He is our loyal companion in everyday life from work to casual stroll, from sightseeing to evening in the club. Onyx is not just a bag, it is important and precious addition to our lifestyle.
Image Credits: Image #No 1: Photographer Mare Milin, Komad Collection, 2018., Images #No 2 - #No 5: Photographer Tomislav Brozović, Onyx, 2025.