Cathay Pacific Vlugvermaakstelsel deur Michael Holler and Deniz Kurtcepe

Die ontwerp Cathay Pacific Vlugvermaakstelsel deur Michael Holler and Deniz Kurtcepe is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Goud in die Koppelvlak-, Interaksie- en Gebruikerservaring-ontwerp-kompetisiekategorie.

GoudKoppelvlak· 2025

Cathay Pacific Vlugvermaakstelsel

deur Michael Holler and Deniz Kurtcepe

Kliënt: Cathay Pacific Airways Limited

Wenner van die A' Design Award in Goud in die Koppelvlak-kategorie

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Die Ontwerp

Oor Cathay Pacific Vlugvermaakstelsel

Cathay Pacific se vlugvermaak is 'n digitale koppelvlak vir passasiers aan boord van vliegtuie. Die stelsel pas aan by 14 skermtipes en werk op Airbus A350-, Boeing 777- en Airbus A321-vliegtuie. 'n Hoë kontrasverhouding ondersteun toeganklikheid. Die My Journey-funksie laat passasiers toe om hul reistydlyn te verpersoonlik, en 'n biblioteek van meer as 10 000 media-items bied films, televisieprogramme, potgooie en inkopies. Navigasie is moontlik deur middel van 'n raakskerm, handstel of sitplekbeheer. Die Watch Together-funksie maak gesinchroniseerde terugspeel saam met ander passasiers moontlik.

Die Erkenning

Oor die A' Design Award in Goud

Cathay Pacific Vlugvermaakstelsel is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Cathay Pacific Vlugvermaakstelsel 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Cathay Pacific Vlugvermaakstelsel wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Afmetings & Verpakking: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Etikette: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Produksietegnologie: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Ontwerpuitdaging: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Navorsing: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Inspirasie: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Projekduur: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Bedryfsvloei: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Patente: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Spanlede: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Beeldkrediete: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023