Mazuque Comfort 3d Animasie by Mateus Morgan de Aguiar

Mazuque Comfort 3d Animasie by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 A' Design Award in Silwer in Rolprent-, Video- en Animasie-ontwerp Competition Category.

SilwerRolprent· 2025

Mazuque Comfort 3d Animasie

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award in Silwer Winner in Rolprent Category

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Verified Award Winner
Verify Award Status for #170105

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mazuque Comfort 3d Animasie

Die projek is gemaak om al die kenmerke van die produk op 'n kreatiewe manier te wys. Informatief te wees maar sonder om irriterend te wees. Die doel was om te wys hoe gemaklik die produk is. Kuns geïnspireer deur skilderye en klassieke werke dra 'n diep verbinding met die teikengehoor. Om inspirasie te put uit grootse skilderywerke is 'n gebaar van eerbied vir tradisie, terwyl dit terselfdertyd poog om te innoveer.

The Recognition

About the A' Design Award in Silwer

Mazuque Comfort 3d Animasie is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Mazuque Comfort 3d Animasie 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Mazuque Comfort 3d Animasie is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
Dimensions & Packaging: 1920 x 1080px
Tags: 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
Design Challenge: The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
Project Duration: 2 months, Franca, Brazil
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato