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Sooze Haarborsel by Yitzu Chen
Sooze Haarborsel by Yitzu Chen
Sooze Haarborsel by Yitzu Chen
Sooze Haarborsel by Yitzu Chen
Sooze Haarborsel by Yitzu Chen

Brons Kosmetiese Produk · 2025

Sooze Haarborsel

by Yitzu Chen

  • A' Design Award in Brons 2025 in Kosmetiese Produk
  • CLIENT: Sooze
  • Estimated Number of Design Views: 34,179
  • Verification code D65F106AEF · Verify this award
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About Sooze Haarborsel

Sooze is 'n haarborsel wat ontwerp is vir daaglikse haarversorging by die huis en tydens reis. Die borselhare trek in, sodat vasgevangde hare maklik verwyder kan word en die borsel beskerm bly tydens opberging. 'n Fyn newelverstuiwer is in die liggaam ingebou om die hare te bevogtig en die absorpsie van haarversorgingsprodukte te ondersteun. Anti-statiese borselhare help om pluis te verminder terwyl daar geborsel word en die kopvel gemasseer word. Die kompakte, ergonomiese vorm verberg die funksionele onderdele, en 'n magnetiese dekoratiewe oorkleedsel kan verwissel word om die voorkoms te verpersoonlik.

About the A' Design Award in Brons

Sooze Haarborsel is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Sooze Haarborsel 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Sooze Haarborsel bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Press Kit

Unique Properties
This innovative comb features retractable bristles for effortless cleaning and durability, preventing breakage during storage. Its integrated fine mist sprayer, combined with anti-static bristles, tames frizz and enhances hair nourishment by accelerating product absorption. A sleek, ergonomic design conceals functional elements, with a magnetic decorative cover allowing personalization while maintaining a minimalist aesthetic. This multifunctional design enhances convenience, efficiency, and style.
Dimensions & Packaging
Small: Length101mm x Width60mm x Height 30mm
Tags
Hairbrush, Comb, Retractable, Haircare, Bristles
Production Technology
In the production design of the comb, ultrasonic technology is used for precise adjustments to ensure smooth integration of the exterior components. The material selection prioritizes comfort and a soothing massage effect, avoiding excessively hard materials while ensuring the comb remains easy to fold. Additionally, anti-static properties are essential. After multiple trials and experiments, the ideal material for the comb teeth was carefully determined.
Design Challenge
This design balances ergonomic sizing, seamless aesthetics, and market adoption. Considering mold costs and hand size differences across regions, a middle-ground dimension was chosen for optimal comfort. Achieving a nearly invisible parting line required higher production precision, increasing complexity. Additionally, introducing an innovative product demands market education, posing cost and adoption challenges. Strategic refinements ensure both functionality and consumer appeal.
Research
We conducted research on existing functional and portable combs through both online and physical sources to identify products that align with our target criteria. The marketing team first analyzed market sales and distribution models, while the engineering team assessed production processes and costs. After integrating findings, we conducted market research to evaluate consumer expectations before proceeding with prototyping, testing, and iterative refinements through continuous discussions and adjustments.
Inspiration
Many people use water or hair treatment sprays to style their hair, yet traditional combs often become difficult to clean, leading to frequent disposal and replacement. Traditional combs are hard to clean and often discarded, but this design features retractable bristles and an integrated spray for hair nourishment, extending its lifespan. Compact and travel-friendly, it offers effortless grooming at home or on the go, making it a versatile and sustainable solution for daily haircare needs.
Project Duration
The project was launched in Taiwan in 2019 and was showcased at the 2022 Paris International Invention Exhibition, where it won a gold medal. It was also exhibited at the 2022 Taiwan Innotech Expo.
Operation Flow
Patented retractable bristles technology to remove hair from the brush easily. It’s simple to clean and storage.
Easy Portability Take it with you anywhere with different stress relief way – brushing hair, massaging scalp, hair care in the same time.

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