Coffee Machine Sleutel Visuele Plakkate deur Edward Lu

Die ontwerp Coffee Machine Sleutel Visuele Plakkate deur Edward Lu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2026

Coffee Machine Sleutel Visuele Plakkate

deur Edward Lu

Kliënt: Lumine

Wenner van die A' Design Award in Yster in die Grafika-kategorie

4,860

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #175312

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Coffee Machine Sleutel Visuele Plakkate

Coffee Machine is 'n stel sleutel visuele plakkate wat vir 'n reeks koffiemasjiene geskep is. Die plakkate beweeg weg van die ontspanne leefstylbeelde wat algemeen in koffiemasjienpromosies voorkom en fokus op langdurige erfenis en Duitse ingenieurskuns. 'n Ligstraal verbind die verlede met die hede in elke toneel. Vier produkreekse kry vier temas: industriële komponente, tegnologiese innovasies, wêreldbekende landmerke en ingenieurswonders. Ratte, stroombaanskyfies, miniatuurargitektuur en kosmiese planete dien as visuele metafore. Die tonele is in 3D-sagteware gebou en weergegee.

Die Erkenning

Oor die A' Design Award in Yster

Coffee Machine Sleutel Visuele Plakkate is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Coffee Machine Sleutel Visuele Plakkate 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Coffee Machine Sleutel Visuele Plakkate word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Afmetings & Verpakking: The original posters were designed at 3634px x 2045px, 72 dpi.
Etikette: Graphic Design, Key Visual, Advertisement Design, Poster
Produksietegnologie: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Ontwerpuitdaging: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Navorsing: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Inspirasie: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Projekduur: The project started in December 2024 and ended in April 2025.
Bedryfsvloei: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Spanlede: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian