Yuplet Branding Korporatiewe Identiteit deur Jake Wilkins

Die ontwerp Yuplet Branding Korporatiewe Identiteit deur Jake Wilkins is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2026

Yuplet Branding Korporatiewe Identiteit

deur Jake Wilkins

Kliënt: Yuplet

Wenner van die A' Design Award in Brons in die Grafika-kategorie

7,360

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #175650

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Yuplet Branding Korporatiewe Identiteit

Yuplet Branding is 'n korporatiewe identiteit wat geskep is vir 'n mark van handgemaakte en volhoubare produkte. Die stelsel is gesentreer rondom 'n sekelmaanmotief, wat konsekwent toegepas word oor die pasgemaakte woordmerk, ikonografie, illustrasies en uitlegte. Helder groen kenmerk die koper-ervaring, terwyl ryk pers die verkopers lei, wat elke gebruikersgroep 'n duidelike visuele sein gee. Afgeronde vorms, sterk kontras en mobiel-eerste aanwysings, verkry uit navorsing met jonger verbruikers, brei die identiteit uit oor digitale en gedrukte kontakpunte. Digitale bates is in vektorformaat voorberei.

Die Erkenning

Oor die A' Design Award in Brons

Yuplet Branding Korporatiewe Identiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Yuplet Branding Korporatiewe Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Yuplet Branding Korporatiewe Identiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Afmetings & Verpakking: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Etikette: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Produksietegnologie: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Ontwerpuitdaging: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Navorsing: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspirasie: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Projekduur: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Bedryfsvloei: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Spanlede: Jake Wilkins