Nowy Styl Uitstallingstand deur Konarski and Bzowski Piotr Duraj

Die ontwerp Nowy Styl Uitstallingstand deur Konarski and Bzowski Piotr Duraj is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Goud in die Handelsskou Argitektuur, Interieurs en Uitstalling Ontwerp-kompetisiekategorie.

GoudHandelsskou· 2026

Nowy Styl Uitstallingstand

deur Konarski and Bzowski Piotr Duraj

Kliënt: Konarski & Bzowski

Wenner van die A' Design Award in Goud in die Handelsskou-kategorie

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Die Ontwerp

Oor Nowy Styl Uitstallingstand

Nowy Styl is 'n uitstallingstand wat geskep is vir die aanbieding van kantoormeubels by 'n handelskou. Die stand beslaan 607,5 vierkante meter en volg biofiliese ontwerpbeginsels. Die uitleg is gebaseer op die metafoor van 'n boom, uitgedruk deur geboude voorwerpe. Waaiers skep 'n sagte briesie wat die ruimte lewendig maak, terwyl warm beligting herinner aan sonlig wat deur blare skyn. Die ontwerp plaas die menslike ervaring voor direkte verkope. Die doel is om te wys hoe 'n werkplek welstand kan ondersteun, stres kan verminder en fokus kan verbeter.

Die Erkenning

Oor die A' Design Award in Goud

Nowy Styl Uitstallingstand is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Nowy Styl Uitstallingstand 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Nowy Styl Uitstallingstand wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
Afmetings & Verpakking: The stand is 607,5 square metres.
Etikette: fair, wellbeing, nature, personification, control, instinct
Produksietegnologie: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
Ontwerpuitdaging: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
Navorsing: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
Inspirasie: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
Projekduur: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
Bedryfsvloei: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
Spanlede: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
Beeldkrediete: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.